This notice covers retarget.marketing, the marketing site. The re:target product itself — what happens to metadata from a connected Marketing Cloud business unit — is described on the security page and governed by the terms of service and the data processing agreement.

Who we are

Idea Bulut Solutions SL (NIF B72917412), Paseo de la Castellana 194, Baja B, 28046 Madrid, Spain, is the data controller. For anything in this notice, including a request to see or delete what we hold, email hello@retarget.marketing.

What this site collects

When you send a form

The contact and partner forms collect only the fields shown on them: your work email, your company or agency, and the answers you pick from the dropdowns. That goes to a Google Sheet and an email notification, both inside our Google Workspace. We also send you one confirmation email, through Twilio SendGrid, so you know it arrived — a receipt, not the first of a sequence. We use what you send to reply to you and to keep track of the conversation. We do not sell it, and we do not add you to a mailing list you did not ask for.

Each form carries a hidden field and a minimum time before it will submit. Both exist to catch bots. Neither collects anything about you.

When you use the simulated run

The simulated run on /demo collects nothing. There is no form to fill in — the credential fields are read-only samples — and the run is a scripted animation over fixed data. It makes no request to Marketing Cloud and no request to us.

When you buy re:target plan

Payment is taken by Stripe, which receives the card details and the billing email address you enter on its page. We receive the company, the number of business units, the amount, the currency and a payment reference, and keep them as an order for our accounts. We never receive the card number.

Analytics

We use Google Analytics 4 to count page views and a handful of events: that a simulated run was started, completed or skipped; that a form was started, sent or failed; and which of our own links was clicked, such as pricing, contact or an email address. It tells us which pages are worth writing and nothing about you personally.

Analytics only runs if you accept it. Google Consent Mode deniesanalytics_storage by default. No analytics cookie is set, and no measurement request is sent, until you choose "Accept" in the banner. If you reject, or ignore the banner, nothing is loaded. Accepting allows analytics and nothing else: the advertising signals (ad_storage, ad_user_data, ad_personalization) stay denied whatever you choose.

You can change your mind at any time with Cookie settings at the foot of every page. Rejecting after you accepted stops measurement and deletes the Google Analytics cookies from this browser.

Where consent is given, Google is the processor. Data is retained for 14 months. Google's own notice is at policies.google.com/privacy.

What we do not do

No advertising or remarketing pixels. (Yes, we are aware of the joke.)
No third-party fonts — Instrument Sans and JetBrains Mono are served from our own domain.
No embedded video, chat widget, or social button that would phone home on page load.
No profiling, and no automated decision-making.

Cookies and local storage

The site sets no cookie of its own. If you accept analytics, Google sets its own cookies at that point. Your banner choice is kept in this browser's local storage so we do not ask again; it never leaves your device.

How long we keep things

Form submissions: for as long as the conversation is live, and up to 24 months after.
Analytics, if you accepted it: 14 months.
Your consent choice: until you clear this browser's storage.

Your rights

Under the GDPR you can ask for a copy of what we hold about you, ask us to correct or delete it, or object to us processing it. Email hello@retarget.marketing and we will answer within a month, usually much sooner. You also have the right to complain to the Spanish data protection authority, the AEPD.

Changes

If we change what this site collects, we change this page and the date at the end of it before the change goes live.

Last updated October 13, 2026.

Privacy notice